Pacific Plug & Liner CAST 2023

Pacific Plug & Liner is well-known for supplying unique and exciting perennials; curated for high-quality results. Each year the team attends the California Spring Trials (CAST) to show off their latest collections to buyers from across the map.

Art direction / Design / Strategy

Work done for BatesMeron Sweet Design Agency

To stand out from the crowd, Pacific Plug & Liner knew they needed to bring more than beautiful plants to CAST—they needed a theme. Previous themes included Prestigious Polo Club, Retro Ski Lodge and Jungle Rock & Roll. To maintain high interest in their perennials and keep their theming strategy fresh, the we decided on a light and airy theme inspired by vintage travel and elements of Art Nouveau.

To truly set the stage, I began by creating a logo designed specifically for usage in CAST 2023 collateral. Our designers dove into the Art Nouveau vision using a softened palette of Pacific Plug and Liner’s brand colors and fonts with a vintage feel to match the inspiration behind the now-established CAST look and feel. The writing team steered the course, sprinkling plenty of sailing terminology throughout each piece.

With CAST 2023 on the horizon, BatesMeron brought the full concept together. Starting with a landing page and invitation to float buyers a preview of what was to come. Social posts and a newsletter update soon followed—keeping everyone on the edge of their seats.

SHOWN ABOVE: LANDING PAGE / PHYSICAL INVITATION / DIGITAL INVITATION / LIMITED EDITION ENAMEL PINS