Gemstone Collection
Mojo Spa wanted to create a new luxury collection inspired by gemstones and their properties. At first I experimented with different gemstone designs and illustrations. Although the gemstone illustrations were fun, they were not portraying the luxury feel that Mojo was going for. We decided to try and experiment with different watercolor textures and paintings.
Art Direction / Illustration / Design / Photography
Narrowing Down the Look & Feel
We weren’t sure how we wanted to portray the gemstone through a simple sticker label. Playful illustration? Abstract shapes over textured brushes? I found the most success in a combination of extreme closeups of watercolor rings that looked similar to the edges of agate. Once that direction was determined I was able to play around with the layouts.
