Bus Shelters on Mag Mile

Nothing sells deep dish like a cheese pull. Gino’s East launched two summer bus shelter campaigns to help attract more commuters. These bus shelter ads were located on Wacker & Michigan and Madison & Michigan to help drive interest and traffic to the Chicago Gino’s East locations. Each ad included a small map with directions to the nearest Gino’s East.

Madison & Michigan

A simple map anchored the general information we wanted expressed on this ad. Attention spans are limited so the visual representation of how to get deep dish is really important to the ad.

Erie & Michigan

Gino’s flag ship store is just a 2 minute walk away from this bus ad.
Since the map was going to be very simple I included an arrow to highlight which way a potential customer should go.