Hello Bright

Mojo Spa’s newest skincare collection, Hello Bright, is made for brighter and healthier skin. We wanted to combine the clinical and clean format of typical skincare with a touch of playfulness. To achieve this, I experimented with different type combinations paired with blocks of bright color.

The final challenge came in figuring out the configuration of the benefits & ingredients of the Hello Bright line. Through our research, we found that customers were more likely to self-select if the active benefit or ingredient was plainly visible on the product.

Art Direction / Illustration / Design / Photography

To view Hello Bright online visit mojospa.com/hellobright

A/B testing in real-time.

Through in-store mockup trials, we tested the two designs mocked up above to see what our customers responded to more. At first glance I assumed the bolder design with Hello Bright at a vertical would do better but the more feminine and horizontal version performed the best with our clients.