KOCSIS & Caster Maintenance Trade Show
Kocsis and Caster Maintenance are titans in the steel industry and were looking to make a powerful impact at the AISTech 2023 Conference. Through BatesMeron, I had the opportunity to elevate their trade booth with a fully immersive theme that left a lasting impression on attendees.
Art Direction / 3D mockups & Renderings / Design
Work done for BatesMeron Sweet Design Agency
In order to understand the clients’ wants and needs I co-lead a discovery session with Kocsis and Caster Maintenance.
They made it clear they wanted an attention-grabbing booth that was a seamless blend of Kocsis & Caster Maintenance’s strengths. They needed a visually stunning display to symbolize their shared vision and combined expertise, while making attendees feel impressed and at ease.
Theme 2: “Colors of Steel”
A bold, colorful installation emphasizing the colors of Kocsis & Caster branding and their American roots, this theme envisioned walls and flooring bathed in vibrant colors, hands-on equipment displays, neon lights and one-of-a-kind swag displays.
Theme 1: “Going Up North”
Leaning into the laidback jeans, boots and flannel vibe of Kocsis and Caster Maintenance, this theme conceptualized a lifestyle installation of a cabin or den, designed to transport attendees to the Midwestern ‘Up North.’
Theme 3: “Forged in Fire”
This fiery theme utilized full-scale video projection to completely immerse attendees into the world of steel and serve as a powerful introduction to the Kocsis x Caster Maintenance partnership.
Kocsis and Caster Maintenance embraced the power of immersion, opting for the captivating third theme that would transport attendees into a mesmerizing steel experience.
The project presented several challenges, including the task of making Kocsis & Caster Maintenance stand out from competitors within a limited space. Our solution showcased the clients’ uniqueness by emphasizing their 100% American Small Business status and inherent commitment to sustainability.
Moreover, we understood the importance of delivering a “wow” factor, distinct from the conventional tablecloth and roll-up banners. To accomplish this, we employed innovative design elements, captivating visuals and immersive experiences within the booth.
We meticulously crafted every element, from the striking booth layout and flooring to the unique swag items and business cards. Each design choice aligned seamlessly with the theme, ensuring a cohesive and memorable brand presence.
SHOWN ABOVE: Dickies work shirt \ qr code hang tags \ trucker hat \ coozies \ cooler
At the heart of the immersive experience was the video production wall. To bring it to life, I traveled with our videographer and content. strategist Liliana Kryzanek, to film at various Kocsis and Caster Maintenance locations. The result was a mesmerizing display showcasing the inner workings and expertise of both companies. The footage captured on-site added a layer of realism, allowing visitors to truly immerse themselves in the partnership between Kocsis and Caster Maintenance.
Check out the full video: Kocsis & Caster Maintenance Video Production
To transform our concept into reality, we teamed up with 3D Exhibits, renowned experts in immersive experiences. Leveraging their expertise and innovative solutions, we were able to seamlessly integrate compelling visuals and eye-catching design into the Kocsis & Caster Maintenance trade show booth.
