Rosé. Relax. Repeat.
A luxury collection created for Mojo Spa. Made with the scents of rose, grapefruit & white musk, this line evokes visions of Rosé. I created a soft watercolor brush pattern to mimic wine poured in a glass.
Art Direction / Design / Photography
Shop the collection at mojospa.com
I want something scripty, delicate but bold.
The only direction I was given for this luxury line painted a very, very broad picture of what the owners wanted to portray. I started with the basics, How can I make that R in rose stand out? Most of the typefaces I tried out were very pretty and I knew would translate well to a gold foil treatment, but none fulfilled all three goals. Instead of focusing on the R, I switched tactics.
Wine Splash but make it whispy.
Rosé Relax Repeat was meant to be Mojo’s iconic luxury brand so I took our branded pink and adjusted to tone to a much airier and dreamier pink. I wanted to convey relaxing vibes with the artwork that also helped push the name of the product front and center.
