Bus Shelters on Mag Mile
Ed Debevic’s launched two summer bus shelter campaigns to help attract more commuters.
Art direction and editing by me. Photography by Lili Kryzanek.
The Concept
I knew the bus shelters needed to be bright and in your face in order to capture the attention of commuters. Because Ed’s main charm comes from the cast of characters acting as servers, I knew we would be using them as the main focus.
The biggest challenge would be coordinating the servers for a photoshoot within the restaurant during close. We had one shot to get the photos we needed so I loosely sketched a variety of ideas in order to create a fast-paced flow for the photoshoot.
We knew we wanted one shot with characters trying to ‘escape’ the bus shelter ad. The restaurant is full of lights and neons which make reflections a very tricky problem during shooting. In order to better control the reflections, we opted to buy a large piece of plexiglass instead of pressing faces against an actual window.
Before the Shot
The Edit
Shake It! with Skip and Buzzy
The very last shot of the night, there was a lot of pressure to get this done on the first try. After all, we’ve only got one Buzzy and it was already 11pm.
Get In Here with the whole crew!
Despite having the flexibility of the plexi glass, we had some trouble getting the whole crew to pose the way we wanted them to and balance at the same time. To get this shot servers balanced on top of tables and chairs while simultaneously holding up the plexi glass.
Directions for Dummies
The new Ed Debevic’s location is tucked away on a side street making it a bit difficult for some customers to spot.
To help customers, I created a landing page with a custom map in combination with some ‘Ed-ified’ directions to the restaurant.
Take a look for yourself!
Check out the landing pages to get all the wacky details you need to get to yourself to Ed’s!
