GoNoodle Website & Brand Support

GoNoodle is an online video platform that supports teachers and families with children K-5. In 2025, the platform wanted to strengthen their partnership and business outreach.

The Problem: GoNoodle needs materials to help support their partnership and business outreach verticals.
The Solution: Create professional, but on brand materials for sales and marketing to use in their outreach.

Services: Website Design / Presentation Design / Strategy / Motion Graphics / Ongoing Branding Support

Work done on behalf of BatesMeron Sweet Design.

Art Direction & Design: Esmeralda Hopwood Copywriting: Lili Kryzanek

It starts with a landing page

GoNoodle is a large company with many stakeholders involved. As a first step in supporting their marketing and branding needs, I was tasked with creating a partnership landing page. This landing page would serve as a tool for the GoNoodle Marketing and Sales teams to use at upcoming tradeshows and expos.

Starting from scratch

GoNoodle was not happy with the work their internal team had done on the partnership page and wanted to see what BatesMeron could do instead.

The landing site relied heavily on gradient effects with layouts that felt very templated. It was clear that this page was not achieving the polished and professional look GoNoodle wanted.

Time to rework

Taking what the previous designer had done, I got to work reworking the landing page. GoNoodle’s color palette is full of vivid colors, making it easy to fall into the temptation to use them all at once. Refocusing the palette to use black, purple and yellow helped clean up the look and bring in a more refined look.

stats are important

Measurable results are key to the GoNoodles’ approach. The challenge here was figuring out methods to break up stats and figures into digestible moments potential investors could fully take in.

Color blocking, typography and unconventional venn diagrams added whimsy to key information.

Set up for success

With the new and improved Partnership landing page live and polling positively, we were trusted to expand the site further. Using the landing page as a guiding light, junior designers were able to continue pulling through the look and feel to expand the GoNoodle Partnership site.

Deciphering client direction

Interpreting client feedback is a common challenge I had to deal with when working with the GoNoodle team. Being able to understand what the client wanted without asking too many questions became a huge asset to me as I worked through creating assets.

The direction.

The direction.

Continued Support

With the success of the partnership page, GoNoodle trusted us to continue pulling through their branding into more business development projects. These included Google Slides, Digital Ad Campaign Assets, Teacher Materials & Printables, One Sheeters and more.